Know the social behavior of consumers if you wanto to work on the new web

An interesting article on Knowledge.Wharton of University of Pennsylvania on the relation between firms and the new interconnected and social markets


http://knowledge.wharton.upenn.edu/article.cfm?articleid=2009

In short: if you want to work on the web 2.0 you need to know not only the answers to the "'who, what, where and how" questions. You need to know the "WHY", and therefore the cultural explanations of social behavior, in order to understand and work on the cultural differences in web 2.0.

AM

Biblio on social media

A basic biblio on social media:

Gillin, P. 2007 The new influencers. Quill Drivers Books

Holtz, S., Demopoulos, T. (2006), Blogging for Business, Kaplan Business,

Meerman, D. 2007 The new rules of marketing and PR. Wiley

David Kline, Dan Burstein, Arne J. De Keijzer (2005) Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture. CDS Books

Justin Kirby, Paul Marsden (2005) Connected Marketing, First Edition : The Viral, Buzz and Word of Mouth Revolution. Schumann, D. W.;

Thorson E. (2007) Internet Advertising. Theory and Research. Erlbaum

Tapscott, D.; Williams, A. 2006 Wikinomics, Penguin

Efraim Turban, Dorothy Leidner, Ephraim McLean, James Wetherbe (2005) Information Technology for Management : Transforming Organizations in the Digital Economy. John Wiley & Sons

Weber, L. (2007), Marketing to the Social Web, Wiley

Social media for PR & metrics

Initial Findings of New Influencer Study Shared at SNCR Research Symposium

http://www.newcommreview.com/?p=935

We should try to define more effective metrics for social media and new influence processes.
This is among the initial findings of the SNCR's latest research study (survey of nearly 300 PR professionals) presented at the Society for New Communications Research Symposium in Boston, MA in December 2007.

Blogs influence journalism

A study on the influence of blogs on journalistic work.

http://www.marketingcharts.com/print/blogs-influence-journalists-nearly-all-facets-of-news-coverage-2982/?camp=newsletter&src=mc&type=textlink

Blogosphere has become a relevant source of information and interpretation for journalists.

Research on video sharing

Here a report on a recent research on video sharing in the US (Pew Internet/Internet).

http://www.pewinternet.org/pdfs/Pew_Videosharing_memo_Jan08.pdf

Nearly half of online US adults now say they have visited video-sharing sites such as Youtube and similar services. It is a growth of more than 45% year-to-year.
Women's adoption is increasing more significantly (+ 59%) than men's.
Older segments' use is rising (+58% in the 50-64 segment) more than in younger segments.