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Blog about innovation in communication and social media by Andreina Mandelli

This is meant to be mainly a course-related material. For other comments and questions, please write to andreina.mandelli@sdabocconi.it

About Me

Andreina Mandelli: Facebook: www.facebook.com/andreina.mandelli Twitter: @Mandelli2

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Showing posts with label branding. Show all posts

Showing posts with label branding. Show all posts

Sunday, December 20, 2009

How Kodak uses influencer analysis for branding

Here is the article

http://adage.com/digital/article?article_id=141147

Posted by Andreina Mandelli at 4:20 PM No comments:

Labels: branding, influencer analysis, social media, web 2.0

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My courses

SDA Bocconi Oct 2011 DISTANT LEARNING Internet & Social Media for Corporate and Marketing Communication
USI Lugano February 2010 Digital communication

Labels

audience fragmentation (1)
branding (1)
content-sharing (1)
convergence (1)
Cross media (1)
digital economy (1)
influencer analysis (1)
metrics (1)
Research (2)
social media (5)
trends (1)
video (1)
web 2.0 (5)

Blog Archive

▼ 2010 (1)
- ▼ May (1)
  - Popularity is not Influence on Twitter

► 2009 (4)
- ► December (3)
- ► November (1)

► 2008 (5)
- ► July (1)
- ► March (1)
- ► January (3)