Social media for PR & metrics

Initial Findings of New Influencer Study Shared at SNCR Research Symposium

http://www.newcommreview.com/?p=935

We should try to define more effective metrics for social media and new influence processes.
This is among the initial findings of the SNCR's latest research study (survey of nearly 300 PR professionals) presented at the Society for New Communications Research Symposium in Boston, MA in December 2007.

Blogs influence journalism

A study on the influence of blogs on journalistic work.

http://www.marketingcharts.com/print/blogs-influence-journalists-nearly-all-facets-of-news-coverage-2982/?camp=newsletter&src=mc&type=textlink

Blogosphere has become a relevant source of information and interpretation for journalists.

Research on video sharing

Here a report on a recent research on video sharing in the US (Pew Internet/Internet).

http://www.pewinternet.org/pdfs/Pew_Videosharing_memo_Jan08.pdf

Nearly half of online US adults now say they have visited video-sharing sites such as Youtube and similar services. It is a growth of more than 45% year-to-year.
Women's adoption is increasing more significantly (+ 59%) than men's.
Older segments' use is rising (+58% in the 50-64 segment) more than in younger segments.