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Blog about innovation in communication and social media by Andreina Mandelli

This is meant to be mainly a course-related material. For other comments and questions, please write to andreina.mandelli@sdabocconi.it

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Andreina Mandelli
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Sunday, December 20, 2009

How Kodak uses influencer analysis for branding

Here is the article

http://adage.com/digital/article?article_id=141147
Posted by Andreina Mandelli at 4:20 PM
Labels: branding, influencer analysis, social media, web 2.0

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  • My personal blog

My courses

  • SDA Bocconi Oct 2011 DISTANT LEARNING Internet & Social Media for Corporate and Marketing Communication
  • USI Lugano February 2010 Digital communication

Labels

  • audience fragmentation (1)
  • branding (1)
  • content-sharing (1)
  • convergence (1)
  • Cross media (1)
  • digital economy (1)
  • influencer analysis (1)
  • metrics (1)
  • Research (2)
  • social media (5)
  • trends (1)
  • video (1)
  • web 2.0 (5)

Blog Archive

  • ►  2010 (1)
    • ►  May (1)
  • ▼  2009 (4)
    • ▼  December (3)
      • Top Cross Media Trends in 2010
      • How Kodak uses influencer analysis for branding
      • Big numbers & long tail in digital economy
    • ►  November (1)
  • ►  2008 (5)
    • ►  July (1)
    • ►  March (1)
    • ►  January (3)